The representation of the woman on the front of the magazine is a normal representation, however there's also an element of the domestic stereotype that's attached to females. The audience can tell this because the magazine boasts about how to "feed your family for £5" and also how to "grow your own veg". Stereotypically, it would be the woman who stayed at home, cooked for the family and cleaned the house, so in this being involved in the magazine it shows that they're transferring that stereotype across as these cover-lines wouldn't appear on a men's magazine.
It appeals to women because although there is this stereotypical element to the magazine cover, it would appeal to women because of how it provides tips and tricks for "cheap & chic fashion" and "budget beauty tips" and a woman who is of older age would maybe be enticed to buy the magazine so that they could continue to look good. The main image of the woman on the front cover is that she just looks like an average, domestic housewife, with natural makeup and normal clothes.
The cover-lines on the magazine are centralised around emotional rather than intellectual dealings which is a typical stereotype of a woman's magazine and the gender itself. This is because women are seen to be more emotional and emotionally insecure than men which is why magazines such as Prima emphasises how to look good and keep the reader's body in shape.
One thing about the magazine is that it doesn't hold the stereotype of women being fragile and dependent on a man or a partner, as there's no cover-lines or anything on the magazine that suggests this - it all points more towards independence and the woman looking good for herself rather than for a man. It shows that the woman has freedom and is handling the home and her money by herself, which conventionally goes against this specific stereotype.
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