This magazine represents the man on the front with sexual attractiveness. This is because he has a muscular physique and is emerging from the water with it dripping down his body.
This would appeal to men because men who read "Men's Health" would be people who are interested in getting fit and becoming muscular, maybe like the man in the main image. Men may aspire to be like him and also think that women will find them more attractive if they looked like he does and had the same sort of physique, however the man on the main image himself represents independence.
He is portraying himself as a confident individual who is contented to be by himself, so this magazine and this image also appeals to those men who want to get fit and healthy for themselves rather than someone else.
In terms of sexual attractiveness, the man in the main image emerging from the water the way he is has sexual connotations, because he's half-naked and the water would emphasise his body and the producer of this magazine has captured that in the lighting, making him look more chiselled and strong. This would appeal to men because it may make them believe that if they have the same sort of body and become to be fit/healthy, they'll be seen as more sexually attractive, too.
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